aboUT us
Our Story
ASSAPPE is a Paris-born streetwear brand made for people who move with confidence, passion, and attitude.
From the small streets of Paris to cities all around the world, we create pieces that feel as real and raw as the culture that inspires them.
ASSAPPE started with a simple idea: mix the energy of the streets with the elegance of Paris.
We grew up inspired by bold streetwear brands, underground movements, and the codes of UK and European street culture. We admired the way brands like Corteiz and other iconic labels turned clothing into a message, a lifestyle, a statement. ASSAPPE takes that spirit and adds a Parisian twist – more detail, more attitude, more story in every piece.
What began as a small project between friends quickly became a brand for everyone who refuses to blend in.
What We Stand For
Realness over hype
ASSAPPE isn’t about chasing trends. It’s about representing who you are – your grind, your dreams, your background. Every design is made to be worn, lived in, and seen.
Paris DNA, global vision
Our roots are in Paris, but our mindset is worldwide. Whether you’re in London, Tokyo, New York or Casablanca, ASSAPPE is made for the streets you walk every day.
Details that matter
From cuts and fabrics to prints and graphics, we pay attention to the small things. If it doesn’t look good and feel good, it doesn’t leave our studio.
The ASSAPPE Mindset
ASSAPPE is for the ones who:
Turn pressure into power
Create their own lane
Wear what they feel, not what they’re told
Believe style is more than a look – it’s a language
Our pieces are built to match that mindset: bold, confident and ready for anything.
More Than Clothing
We don’t just drop clothes – we build a culture.
ASSAPPE is about community, collaboration, and connection. From local creatives to global supporters, everyone who wears ASSAPPE is part of the story. Every collection is a new chapter, inspired by real life, real people, real cities.
Join the Movement
ASSAPPE is still growing, evolving, and pushing forward – just like you.
Wear us in your city.
Tag us in your story.
Make ASSAPPE part of your own journey.
ASSAPPE
Parisian streetwear. Built for the world.
Help and FAQ
Find quick answers to the most common questions about shopping with ASSAPPE. Start here for tips, troubleshooting, and useful how-to guides.
Shipping
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Returns
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Order
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